From Ridiculous To Relevance: The Art Of Meaningful Interruption I want to take you by the hand and show you how you're marketing is really supposed to work. The solution to these problems can be found in what I call the marketing equation.

Brain Friendly Advertising - Unlocking The Power Of Alpha, Beta & Reticular Activator If you want to know why customers buy what they buy, you need to see the world through their eyes. If you want to know what they see, you first must understand how the brain works--and how we make decisions.

Drearily Commonplace and Predictable Marketing Yes, I'm talking about yours In the past couple of articles I talked about why marketing isn't working as well as it used to, and I built a case that television and big companies have basically ruined your life. Okay, maybe they haven't ruined your life

Marketing's Real Job What is the purpose of marketing anyway? I mean, what is marketing really supposed to do? I guarantee if I asked one hundred business people this simple question, I'd probably get about how many different answers. That's right. About a hundred!