As You Set Out To Monopolize Your Own Marketplace ...

There are two factors at work in a prospect's subconscious mind when he's considering doing business with you: confidence and risk. Your job in advertising is to raise confidence and lower risk. If you successfully do that, you'll sew up all the business. So let's talk first about confidence.

You see, the problem is that in today's marketplace, people are more jaded, skeptical, and weary. Weary of getting ripped off. Jaded from  bad service. Skeptical of offers that sound too good to be true. In short, people are generally in a defensive buying position. As a result, the tendency is to either do nothing or to stick with their current supplier, even if the relationship isn't all that great. People figure that it's safer to stay in a so-so relationship than test the waters of finding a new company with whom to do business. 

You can probably mentally validate this in your own personal buying habits. Have you ever gotten fed up with a company you do business with, gone to the yellow pages and called around looking for someone better, then frustrated and exhausted, meekly returned to the original culprit because of a perceived lack of better options? 

We all have.

The reason for this is the Confidence Gap. The customer doesn't have any ability to make any distinction whether any of the options are any different or any better than any of the others. There are a lot of different reasons for this, probably the biggest is the dramatically increased number of choices that people have. 

Building A Proper Marketing Plan Solves That ...

___________________________________________

SITEMAP

MYM Outsourced Marketing

Suite 670 - 15 Allstate Parkway 
Markham, ON Canada   L3R 5B8
Phone: (905) 415-4589  Email: info@MYMToronto.com

All Information On This Website © 2002-2009 MYM Toronto Marketing 
May Not Be Used Without Permission

    Privacy Statement